The Service
A personalised, end-to-end service — from portfolio design and sourcing to secure storage, performance tracking and selling support.
What You Get
Every Alchemy client receives a professionally managed wine portfolio, securely held in their own name.
Each collection is individually assembled to reflect your investment objectives, risk tolerance and personal interests — no cookie-cutter approach.
We provide trusted, independent advice with no stock ownership or paid industry affiliations. Our sole focus is building the best portfolio for you.
We commit to sourcing your wines at or below the best price in the market on the day of purchase — without exception — verified against Wine Searcher.
Your wines are stored under your name and remain your legal property at all times. Buy, sell or even drink from your collection whenever you choose.
How We Source
We source wines at the best possible prices through direct allocations from importers, the Liv-ex wholesale platform, and trusted merchants across Europe. Erik Portanger's two decades in wine have enabled him to build trusted relationships with many of the world's top winemakers and industry professionals.
Investable wines come from the world's top wine regions — France, Italy, Spain, the USA and beyond — crafted by their most exceptional winemakers. We focus on wines with decades or even centuries of proven excellence, consistently commanding premium prices.
Security
Your wines are securely stored in Octavian Vaults, the UK's leading wine storage facility, by our UK partner, Private Reserves Ltd. They are stored under your name and remain your legal property at all times.
London is the global hub for fine wine trading, offering extensive merchant networks, trading platforms and professional, climate-controlled storage. This setup simplifies and reduces the costs of selling your wine. Additionally, private investors can trade wines "in bond," excluding VAT.
Comprehensive insurance is included in your annual storage charges, and every case is inspected and photographed upon arrival at the warehouse to verify authenticity and condition.
Step by Step
We begin with a conversation to understand your investment objectives, risk appetite and personal interests in wine.
Erik designs a customised portfolio tailored to your goals, sourced from the entire universe of investable wines.
We source your wines at or below the best market price and arrange secure delivery to Octavian Vaults.
Every case is inspected, photographed and stored under your name in climate-controlled conditions. Insurance is included.
Track your portfolio's performance through a user-friendly online portal with a direct Liv-ex price feed. Annual reviews ensure your collection stays on track.
When you're ready to sell, we offer your wines across a diverse array of channels — from trading platforms to trusted European merchants — to maximise value.
Pricing
3% of the initial portfolio value.
1.5% of the value of any subsequent purchases or sales arranged on your behalf.
Complimentary portfolio reviews and market guidance — included at no additional cost.
Logistics
You are charged directly by Private Reserves for annual storage and insurance:
£16.14 per year (inclusive of VAT)
£8.06 per year (inclusive of VAT)
Other fees may include handling charges for incoming and outgoing wines.
Get Started
Expertise, independence and results — tailored to you.
Schedule a Consultation